The Importance of Valuing Great Treasures: People of Inner Nobility

For some time now, I have wanted to write something truly meaningful. I thought of writing about the value of freedom—a concept deeply connected to the spirit of Liverta—but before that, I felt it was necessary to pause and reflect on something even more essential: the great treasures we encounter in life when we cross paths with a noble person.

Because yes, over time and after meeting many people, I have come to realize that finding someone who is genuinely good, pure at heart, is as rare as finding a Bvlgari Celestial Mosaic necklace lying abandoned in a public square. Something precious, almost surreal in today’s world.

At first glance, many people present themselves behind carefully constructed masks: kind, friendly, “nice” personalities. Sometimes they even dress themselves as close friends or family. We trust, from the deepest place in our hearts, that such closeness will be met with loyalty. Yet in today’s society, it seems that only a small minority—perhaps 1%—truly understands what the word loyalty means.

There is a widespread belief that accumulating academic degrees, master’s programs, or doctorates can fill an inner void that was never truly addressed. But the truth is clear, even if uncomfortable: values and principles are not learned at university. They are cultivated in childhood, at home, through daily example. And in other cases, they seem to be imprinted on the soul—passed down from ancestors or carried from deeper, older learnings.

Loyalty, nobility, and integrity cannot be bought or certified with any title.

I have had the privilege of traveling and encountering many cultures and people throughout my life. I have seen how some attempt to fill their inner emptiness by accumulating material possessions, believing money can replace what is missing within. Others invest everything in their physical appearance, convinced that external validation can substitute self-love.

But very few people truly understand the value of being noble. Many confuse nobility with dressing well, drinking fine wine, or imitating elegant gestures. They believe class can be learned by copying appearances, when in reality true class is born from the soul.

I say this with conviction: the true class of a human being is measured by their level of nobility—
by their ability to be loyal when no one is watching, to act with integrity even when there is no personal gain, and to protect what is sacred: trust, one’s word, and another person’s heart.

In a world that sometimes feels as if it is falling apart, caught between noise and the superficiality of social media, I simply want to invite you into this reflection:
you can live surrounded by material possessions and titles meant to fill your inner voids; you can try to hide your lack of class by disguising yourself, copying gestures, and pretending to be something you are not.
But at the end of the day, none of that truly matters, because what defines a person with real class is what cannot be seen:
a noble heart.

If at any point in your life you have encountered someone truly noble, let me tell you this: you were deeply fortunate.
Because finding someone like that is not common—it is discovering a great treasure amid the noise of the world.

I thank God for sending me on this path alongside Diego, Sergio, and Belén.
This blog is dedicated to them, and also to all those who have yet to understand the true meaning of nobility and the profound value of loyalty.

Because when everything superficial falls away,
only what is essential remains:
a noble heart and true loyalty.